Behind the Scenes of SS21
24 Feb 2021
It is on our shoots too where we put great focus into storytelling moments of what inspires us most of all. Mother Nature then features heavily in our imagery, taking the time always to step away from product to instead position the lens on what might be sprouting outdoors, what cloud formations drift above us, which sights and sounds of the season do we wish to weave into our collection’s narrative. For Spring/Summer 2021, we thought much of the idea of living off the land, so to the vegetable patch we headed, and gathered homegrown harvests in our trusty garden trug, which served us for pasta-based lunches and courgette-full suppers.
And with each of our latest collections, you might have noticed that we have begun sharing more insights into the people behind the lens. Our photographer Em, our designer Alex, our co-founder Lucy and her toddling daughter who accompanied us on this particular shoot, keeping close companion and office pup Rufus happy. It is those candidly caught moments of life at Rowen & Wren that we’re learning to get braver about showing. Shy as we may be, it’s been a great pleasure to hear how so many of you have enjoyed getting to know us better.