Caring deeply for the planet, working tirelessly to find highly skilled, independent craftspeople, building a considerate team and constantly deepening our curiosity for the origins of each material are just a few of the ways in which we’re continuously trying to do better.
To be a forward-thinking brand, we have to adopt forward-thinking attitudes, tirelessly. Below, we've shared some of the initiatives that we have in place at the moment to help us in our crusade to be ever more thoughtful and ever more aware and empathetic to people and planet.
Our Charity Initiative
Conscious behaviour requires us to look at the world around us, to understand what we can do to help the causes that are close to our hearts, and to ensure that we keep looking at the bigger picture. We’ve always favoured donating rather than discounting during commercial events like Black Friday and we have something extra special planned for said event this year, but we wanted to go a step further still.
Having built a team of compassionate individuals, we started a new initiative in 2021 whereby each staff member chooses a charity to donate a portion of their salary to every month. As a company, we match what each person gives too. On Black Friday, we'll all be donating our salary for the day, again, with Rowen & Wren doubling every contribution.
Below you’ll find a little more from some of the team on who they have chosen to pledge to and why.
PROGRESS IN PACKAGING
Recycled, recyclable and reusable
When you receive something from us, we want you to feel our gratitude but to also give you a sense of a smile that can be hard to achieve in the land of e-commerce. At the same time though, we have to (and want to) make sure that our packaging isn’t wasteful – a fine balance where being environmentally-minded is as important as creating a lovely, thoughtful experience.
As part of our packaging overhaul project, we’ve introduced a new element that we hope satisfies all of those points. Each season, we commission a small British artist to design a postcard with their interpretation of our latest collection and where it was photographed. Keep eyes peeled for the little wren in each design – a nice addition that little ones might enjoy seeking out too.
Printed on recycled and recyclable paper yes, but really, we created them with the view of them being reused and to spread the word about independent British illustrators. How we hope that you’ll consider them special enough to frame or to even partake in that age-old pleasure of putting pen to paper and surprising someone with your own note of appreciation.
FUTHER PLANS FOR OUR PACKAGING
An Overhaul in the Making
There is always more that we can do and we know that even the tiniest of details can make the biggest of differences.
An often overlooked but essential element of your items arriving safely is the tape used to fasten everything in place. We knew it needed to be strong but we also needed it to be mindful of our planet. And so, we use recycled (and recyclable) paper padding along with environmentally conscious adhesive. Using just the right amount to make sure everything is secure, while not being wasteful is always our aim.
In a bid to reduce waste, we've moved our returns process entirely online and any signs of plastic will slowly begin to disappear. Just know that we’re working on it, constantly.
Our Makers and Materials
Our makers are the lifeblood of Rowen & Wren and we have built strong relationships with so many, far and wide. Each carefully chosen to contribute their expertise; it takes many talented hands to bring a beautiful home to life after all.
In a bid to lower our carbon footprint, we have been turning inward on our small yet mighty isle, shifting our focus to British makers for some time. From willow growers and weavers to UK-based ceramicists and British upholsterers who opt for seasonal hardwoods, we’re working hard to both maintain and establish new relationships with homegrown talent.
As it stands, British makers are responsible for over half of our collection, and there will be plenty more to join us yet.